We are a humble team that is passionate about

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Our History

Behind the Scenes

How it all started...

Two very frustrated brothers were fed up with traditional insurance shopping that was entirely disconnected from the home purchase process. They saw an opportunity to create a transparent, easy-to-use digital insurance marketplace. “Go figure it out yourself” spawned the idea for Covered, and we’ve never looked back.

How it all started...

Customer-focused approach to product development

Covered came to life with a mission to enhance digital insurance shopping through innovative technology. Our goal is to make it genuinely easy to shop, compare, and purchase personalized insurance in minutes.

Customer-focused approach to product development

Partnerships with insurance carriers

Formed as an independent insurance agency, we have grown our insurance carrier partner network and licensing in support of our effort to provide an easier insurance shopping experience to as many people as possible. Our partnerships include 30+ national and regional insurance carriers across 49 US states.

Partnerships with insurance carriers

Expanding partners and products

We are all about creating a better customer experience by integrating where you’re already engaged with your lender, originator, or realtor. Developing more versatile insurance technology allows us to provide better insurance products alongside personalized coverage counseling.

Expanding partners and products

Our Commitment

To provide our customers a seamless insurance shopping experience. We put the customer at the center of our business. We are constantly adding more carriers to our marketplace to provide our customers access to the best rates and coverage. We are all about making insurance easy to understand and painless to purchase — all with a human touch.


Humble & Passionate

The Covered Executive Team

  • Ross Diedrich
    Ross DiedrichCEO / Founder
  • Chris Diedrich
    Chris DiedrichChief Administrative Officer
  • Robert Brennan
    Robert BrennanChief Revenue Officer
  • Mick Freeman
    Mick FreemanChief Operating Officer
  • Felecia Kinney
    Felecia KinneyVP, Insurance
  • Preeti Sampath
    Preeti SampathMarketing Director
  • George Nixon
    George NixonVP, Engineering
  • Mark Gaesser
    Mark GaesserDirector of Implementation

Customer Happiness Team

  • Tom Stratton
    Tom StrattonInsurance Manager
  • Chun Pack
    Chun PackTraining & QA Specialist
  • Clint Foster
    Clint FosterCustomer Support Service Manager