Our Company

Somewhere along the way, insurance got really complicated, cold, and disconnected. But it doesn’t have to be.

Brothers, Ross and Chris Diedrich saw an opportunity for insurance to be so much more. By harnessing the power of innovative technology and combining it with unbiased expert advice, they created Covered, an intuitive embedded insurance marketplace constructed with the customer’s needs front of mind.

At Covered, we deliver insurance the way it should be — easy, transparent, and personal. That means we’re always working in the background with the nation’s top carriers to find competitive rates for our customers and only offer the same kind of coverage we would want for ourselves. 

We also partner with businesses to provide their employees with a premium concierge service, designed to save time and streamline their insurance experience. We do it all with warmth and care because we know insurance is the promise of protection and financial wellbeing we all need to live our best lives.