our company

We deliver insurance as it was intended.

Somewhere along the way, insurance got really complicated, cold, and disconnected. But it doesn’t have to be.

Brothers, Ross and Chris Diedrich saw an opportunity for insurance to be so much more. By harnessing the power of innovative technology and combining it with unbiased expert advice, they created Covered, an intuitive embedded insurance marketplace constructed with the customer’s needs front of mind.

At Covered, we deliver insurance the way it should be — easy, transparent, and personal. That means we’re always working in the background with the nation’s top carriers to find competitive rates for our customers and only offer the same kind of coverage we would want for ourselves.

We also partner with businesses to provide their employees with a premium concierge service, designed to save time and streamline their insurance experience. We do it all with warmth and care because we know insurance is the promise of protection and financial wellbeing we all need to live our best lives.

Chris and Ross Diedrich

Chief Administrative Officer and Chief
Executive Officer Co-Founders

What Sets Us Apart

Top Rated
Carriers

Our insurance carrier partner network includes 55+ top-rated national and regional insurance carriers across all 50 states.

Painless
to Purchase

Our goal is to make it genuinely easy to shop, compare, and purchase personalized insurance in minutes.

A Seamless and Elevated Experience

Our solutions integrate easily into existing mortgage tech platforms, so we can deliver a truly seamless experience that increases borrower satisfaction and retention.

Our Fundamentals

Every Client, Every Time, Always

Our clients are our most valuable assets. We are their go-to insurance advisors, and they expect us to be able to help them when they need it the most.

Obsessed with Finding a Better Way

Covered is changing the way people shop and buy insurance. There will always be room for improvement, whether it’s internal processes or customer-facing products.

Take Pride and Ownership in Everything

We’re all in this together because we want to be! We want to help transform the insurance space and be proud of it.

Build Strong Relationships with Partners and Customers

We strive to build relationships with our partners and customers who trust us with their private information and we take care of them.

Dream Big, Hustle Hard, and Leave a Mark

We’re all here because we want to make a difference. The sky is the limit, but only if we put in the work to make it happen.

Promising 100% Best Effort, 100% of the Time

All we can promise to ourselves, our clients, our investors, and our partners is we give 100% effort 100% of the time. We are what we do. And we give 100%. Always.

Meet The Team

Ross Diedrich

Chief Executive Officer

Chris Diedrich

Chief Administrative Officer

Jerry Halbrook

President & Chief Operating Officer

Dan Bos

Chief Revenue Officer

Tech Innovator Award
2024 | HousingWire
50 World Changing Start Ups to Watch
2019 | Inc Magazine's
Vanguard Award Winner
Ross Diedrich
2023 | HousingWire

Ready to transform the future of insurance?

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