Our Company

We deliver insurance as it was intended.

Somewhere along the way, insurance got really complicated, cold, and disconnected. But it doesn’t have to be.

Brothers, Ross and Chris Diedrich saw an opportunity for insurance to be so much more. By harnessing the power of innovative technology and combining it with unbiased expert advice, they created Covered, an intuitive embedded insurance marketplace constructed with the customer’s needs front of mind.

At Covered, we deliver insurance the way it should be — easy, transparent, and personal. That means we’re always working in the background with the nation’s top carriers to find competitive rates for our customers and only offer the same kind of coverage we would want for ourselves.

We also partner with businesses to provide their employees with a premium concierge service, designed to save time and streamline their insurance experience. We do it all with warmth and care because we know insurance is the promise of protection and financial wellbeing we all need to live our best lives.

Chris and Ross Diedrich

Chief Administrative Officer and Chief Executive Officer

Co-Founders

Our Fundamentals

A woman excitedly scrolls on her phone while sitting on the couch.

Every Client, Every Time, Always

Our clients are our most valuable assets. We are their go-to insurance advisors, and they expect us to be able to help them when they need it the most.

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Obsessed with Finding a Better Way

Covered is changing the way people shop and buy insurance. There will always be room for improvement, whether it’s internal processes or customer-facing products.

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Take Pride and Ownership in Everything

We’re all in this together because we want to be! We want to help transform the insurance space and be proud of it.

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Build Strong Relationships with Partners and Customers

We strive to build relationships with our partners and customers who trust us with their private information and we take care of them.

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Dream Big, Hustle Hard, and Leave a Mark

We’re all here because we want to make a difference. The sky is the limit, but only if we put in the work to make it happen.

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Promising 100% Best Effort, 100% of the Time

All we can promise to ourselves, our clients, our investors, and our partners is we give 100% effort 100% of the time. We are what we do. And we give 100%. Always.

Meet The Team

Ross Diedrich

Chief Executive Officer

Chris Diedrich

Chief Administrative Officer

Dan Huynn

Chief Revenue Officer

Stephen Tammaro

Chief Financial Officer

50 World Changing Start Ups to Watch

2019 | Inc Magazine’s

Tech Innovator Awards

Rob Hajek, Senior Software Engineer Team Lead

2021 | Built In Colorado's